[tomek@vz]

EA's ambitious adoption of generative artificial intelligence has become a flashpoint for debate within the company and across the video game industry, revealing a stark divide between enthusiastic executives and wary employees over the evolving role of AI in game development and corporate workflows.
In recent months, leadership at Electronic Arts, the publisher behind popular game franchises such as The Sims and Madden NFL, has intensified calls for its nearly 15,000 employees to incorporate AI into daily operations.

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