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The Exiled · 14.09.2024., 19:04

USA je svojevremeno morala spašavati i njihovu auto-industriju, jer su se doveli do bankrota, a isto kao i Intel, dan-danas uvelike ovise o stranim dobavljačima i proizvođačima da lakše mogu imati domaću proizvodnju. Nažalost, situacija u Intelu nije odjednom nastala iz ničega i posljednjih 15 godina su proveli lijepo ušuškani bez brige i pameti, a u posljednjih sedam godina ih je udarilo sa svih strana na sve moguće načine popraćeno bajnim voCtvom koje je fulalo sve moguće prilike, najave i obećanja. Možda i riješe aktualne probleme s vlastitim proizvodnim kapacitetima i popratnim procesima, ali IMHO izglednije je da po uzoru na AMD prije skoro 20 godina, naprave spin-off i uz pomoć države spase ono kaj se spasiti može.

EDIT:

Citiraj:

How Intel lost the Sony PlayStation business

Citiraj:

Intel lost out on a contract to design and fabricate Sony’s PlayStation 6 chip in 2022, which dealt a significant blow to its effort to build its fledgling contract manufacturing business. The effort by Intel to win out over Advanced Micro Devices in a competitive bidding process to supply the design for the forthcoming PlayStation 6 chip and Taiwan Semiconductor Manufacturing Co. as the contract manufacturer would have amounted to billions of dollars of revenue and fabricating thousands of silicon wafers a month. Intel and AMD were the final two contenders in the bidding process for the contract. Winning the Sony PlayStation 6 chip design business would have been a victory for Intel's design segment and would have doubled as a win for the company's contract manufacturing effort, or foundry business, which was the centerpiece of Intel CEO Pat Gelsinger’s turnaround plan.

Gelsinger announced plans for Intel to create a foundry unit in 2021 and formally launched it at an event in San Jose, California, in February of this year. The PlayStation chip deal originated in Intel's design segment, but would have been a boon to the financial performance of the foundry business after this year's separation. Typically, Sony consoles sell more than 100 million units across a half decade. For a chip designer, the console business delivers a lower profit than the gross margins of more than 50% for products like artificial intelligence chips, but nonetheless represents steady business that can profit from technology a company has already developed. Sony’s business also could have helped boost Intel's contract manufacturing business, which now struggles to find big new clients. Dispute over how much profit Intel stood to take from each chip sold to the Japanese electronics giant blocked Intel from settling on the price with Sony. Instead, rival AMD landed the contract through a competitive bidding process that eliminated others such as Broadcom until only Intel and AMD remained.

Discussions between Sony and Intel took months in 2022, and included meetings between the two companies’ CEOs, dozens of engineers and executives.

Izvor: Reuters

Huh, izgleda kao još jedna mudra odluka s direktorom na čelu firme u konktekstu ciganjanja oko cijene i potencijalne zarade, posebice kad se u obzir uzme činjenica da su prije skoro četvrt stoljeća na sličan način uspješno sjebali AMD za prvu Xbox konzolu.

Citiraj:

When the first Xbox console was revealed on stage back in 2001, it was announced that it was packing an Intel CPU. This had been a last-minute decision on Microsoft’s part; so last-minute, in fact, that according to the “Father of the Xbox” Seamus Blackley, AMD engineers were sitting in the front row of the console’s debut. Throughout the console's prototyping, Microsoft was working with AMD for the CPU on the system. According to Blackley, just prior to the system's reveal in January 2001, the Microsoft engineers opted to switch to an Intel CPU, a fact that had not yet been communicated to AMD prior to the reveal.