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The Exiled · 20.08.2024., 15:24

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Intel marketing budget to be slashed by 35% this year indicates internal slide — jobs and marketing programs under threat

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Intel’s Sales and Marketing Group (SMG), which works with companies to help them solve business problems using Intel technologies, is targeting a 35% reduction in costs, as revealed during an all-hands meeting for the group on August 5. This massive cut will affect jobs and marketing expenses, with everyone given the directive to “simplify programs end-to-end” by the end of the year. This grim news comes soon after the company announced that it would lay off 15% of its workforce — counted to be more than 15,000 employees. Intel’s market development fund (MDF) will also be greatly impacted by the signaled cuts. The MDF plays an important role in Intel’s marketing efforts, as OEMs and other Intel partners can tap into these funds to host events, training, and more. A former Intel executive even said that the MDF played an important part in helping Intel to win business, even as its products lost their competitive edge.

Izvor: Tom's Hardware

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Intel's CHIPS Act implementation hamstrung by performance, packaging dependencies, workforce shortages

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The US$39 billion funding allocation under the CHIPS and Science Act (CHIPS Act) is nearing completion. However, greater challenges lie in revitalizing the domestic semiconductor manufacturing supply chain. This includes Intel's operational difficulties, a continued reliance on Asia for packaging, a shortage of skilled labor, and environmental factors. Intel's 18A under fire: struggling yields, skepticism, and a race against TSMC. Intel has been attempting to shift the narrative to a more positive light following the company's "gruesome" series of trainwrecks that saw a disappointing second-quarter 2024 earnings report on top of a weak third-quarter forecast. Is it time for Intel Foundry (IF) to be spun off as an independent entity? During the 2008-2009 financial crisis, AMD was forced to divest its wafer fabrication division, offloading the heavy burden of operating its wafer fabs. Once the undisputed leader of the semiconductor industry, Intel has seen its market capitalization dwindle significantly compared to its American rivals, nVidia and AMD. Intel's market value now stands at under US$90 billion, less than half of AMD's.

Izvor: DigiTimes

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Intel Core Ultra "Arrow Lake-S" launches in October

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Intel’s next-gen Arrow Lake-S desktop processors will reportedly come with higher power limits than preceding Alder and Raptor Lake offerings. The top-end Core Ultra 9 285K will retain its predecessor’s “PL2” boost power limits when using the Baseline or Performance profiles. However, the Extreme power profile, exclusive to the 24-core CPU, will allow a boost power “PL2” consumption of up to 295W (up from 253W on the 13900K/14900K). The boost power consumption of the Core Ultra 7 265K and the Core Ultra 5 245K have reduced by up to 18W and 29W in the baseline and performance profiles, respectively. Arrow Lake-S is expected to launch this fall (or winter) alongside the new LGA-1851 socket. Only the three K-series processors are expected to debut this year, with the 65W non-K and mobility SKUs planned for early 2025.

Izvor: TechPowerUp