[Doink the Clown]

Off late, MSI has been at the forefront of graphics card innovations. The latest is what the company refers to as "Dust Removal Technology". Dust buildup on the surface of heatsink fins can reduce cooling efficiency. Without giving us too many details about its testing, MSI claims that a
clean cooler can keep temperatures down by as much as 15°C. Dust Removal Technology uses a simple method of running fans in the opposite rotation, drawing air from the heatsink and pushing it out through its intakes, with 100% fan speed for 30 seconds at system startup can work to reduce dust accumulation in the tough to clean parts of the cooler. Since the "dust removal" happens on each system startup, cleaning happens on a very regular basis. MSI plans to implement the Dust Removal Technology on all its new and upcoming graphics cards.

http://www.techpowerup.com/151660/MS...ics-Cards.html