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Pricing starts at $649 for the smaller 5-inch Pixel, available for preorder today. That number scales up to $749 with 128GB of onboard storage, $769 for the larger Pixel XL with 32GB, or $869 for the XL with 128GB. Google gives a choice between black or silver for color, with an exclusive "really blue" option in some markets, such as with Verizon in the US.