[Manuel Calavera]

AMD Zen will favourably compete with Intel Skylake

Ništa pretjerano novo, par novih izjava iz amd-a danih na nekoj konferenciji za novinare u Australiji

“Zen will compete with Intel on performance, power and specifications – not just price,”

Taylor said that AMD had perhaps lacked focus but its new CEO Lisa Su (October 2014) had laser focused the company on becoming a high-performance computing and graphics company - products like Zen were the result of that. Of the company 9000 employees, more than 7000 were ‘engineers’ and its main areas of focus were:

• Gaming
• Immersive platforms (VR)
• Datacentres

“For the first time since I have been at AMD, I can say with absolute confidence that AMD has the products and strategies to change any negative perceptions customers may have had. AMD has moved ‘upstream’ with its support from HP in the new business class Elitebook and believe me we will get into premium products like Dell XPS, Lenovo Yoga, and HP Spectre and many more,” he said.

While everyone expects a PC to do everything AMD had spent a lot of R&D making sure it supported things like USB 3.1 (USB-C and Thunderbolt), M.2 SATA and NVMe as well as addressing power and cooling issues. “Our new Wraith coolers are getting rave reviews – you don’t need an expensive third party cooler and more,” he said.

“By the end of the year, AMD will have moved on, to both its Zen CPU core as well as the Polaris graphics architecture. We are far closer to Intel than ever before – you always need a number two to keep them honest,” he ended.

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AMD’s plan, our sources tell us, is to price high core count parts very competitively. Undercutting Intel’s mainstream CPUs by offering more cores with competitive – Broadwell level – single threaded performance at Intel’s mainstream i5 and quadcore i7 price points. Essentially offering Haswell-E / Broadwell-E comparable parts in the mainstream $400-$150 segment. A space that’s currently occupied by Intel’s mainstream quadcore I7, i5 and dual core i3 CPUs .