[Roberto]

Apple in advance discussions to adopt AMD chips

It is believed that Apple is working with AMD to expand its potential sources for CPUs in order to increase its flexibility and broaden its competitive options, but also likely in response to problems it has encountered with Intel.

Given word of the ongoing discussions and briefings, Apple may also now have access to new information about competitive products AMD has in the pipeline. The company may also have original design specifications that AMD may be more willing to adopt than Intel just to obtain Apple's high profile business.

The talks with AMD could also be part of a competitive leveraging strategy to keep Intel interested in retaining Apple's core business, similar to how the company has been rumored to be discussing plans to use Microsoft's Bing search engine in preference to Google's on the iPhone.

AppleInsider