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Staro 10.10.2004., 01:06   #7
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We've got a little more info on the HD-DVD/Blu-ray Disc format war that's shaping up today, specifically an update on Warner Bros' position on the whole thing. Rather than remaining loyal to Lieberfarb, the studio is reportedly hedging their bets. A Bits reader sent us this link to a story over at the L.A. Daily News on Tuesday's panel discussion, in which it's revealed that the Hollywood studios - including Warner - aren't yet committing to either format. In fact, you might be comforted to know that the studios are lobbying hard for a single format behind-the-scenes. That's good, because frankly it seems that only the studios have the power to stop a format war. Here's an interesting section from the story:

"Warner remains firmly on the fence," said Warner Home Video President Jim Cardwell, adding that his studio would probably embrace "whichever one is most likely to succeed. We don't want to back a loser."

But Cardwell said any kind of format war would be "suicidal" for the industry. In the war between VHS and Betamax, the two competing standards were released into the marketplace at the same time. It was essentially left up to consumers to decide the winner between the superior quality Betamax or the less expensive VHS format. It was VHS that eventually won, leaving Betamax buyers with an ultimately useless format.

MGM Home Entertainment President David Bishop urged some kind of truce this time around.

"I encourage the parties to get together," he said. "We can't go to market with two formats. ... It will be the death knell."

The executives all agreed that the new technology should debut in 2006 or 2007 and said among the most important elements are cost and copyright protection.

Bob Chapek, president of Disney's Buena Vista Home Video, used the analogy of two powerful trains approaching each other in a high-stakes game of chicken.

Asked Chapek: "Will the two trains recognize each other? Will they stop before it's too late? Is there an option whereby both trains accomplish their objectives without a disastrous collision?"

Good to know that there ARE some sane minds at the highest levels in Hollywood, isn't it? I have to say, Bob Chapek's a good guy. I've spoken to him on a couple of occasions. With any luck, these manufacturers will actually listen to Chapek and the other studio heads and come to their senses.

http://www.thedigitalbits.com
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